BlissSnug: Swaddling Bag (pack of 2)

A Gentle Start to Better Sleep

So gentle and comforting, the BlissSnug feels like a natural extension of your baby's skin during those precious first months of life.

Swaddling has long been recognised as an effective way to promote longer, more restful sleep for newborns. By creating a snug and secure feeling similar to the womb, swaddling helps calm babies, reduce the startle (Moro) reflex, and encourage better sleep for both baby and parents.

The BlissSnug has been thoughtfully designed to make swaddling simple and intuitive, even for first-time parents. Its clever shape guides you through the swaddling process without the need for additional clips, pins, or complicated wrapping techniques.

Unlike traditional swaddles, the BlissSnug provides ample room for healthy leg movement and natural hip development, while keeping your baby comfortably snug around the upper body. As your little one grows and begins to self-soothe, the BlissSnug can also be used with arms out, making it the perfect first step towards transitioning to a sleeping bag.

A practical full-length zipper makes diaper changes quick and easy, helping minimise disruption during daytime naps and nighttime routines.

The BlissSnug can be used throughout the day and during nighttime sleep, provided your baby is not yet rolling over. For more active babies, it can also be used together with the BabyBliss BlissSack 0–6 months, creating a familiar sleep environment and helping make the transition from swaddle to sleeping bag smoother and more comfortable.